HINT OF A PROBLEM WITH
SOME LINKED IN GROUPS,
TIME FOR SOME TO GET BLOGGING!
By Nick Ashton, Founder, CEO,
Tracometry Group of Companies.
Very sad to
see those that advertise groups in categories, wanting others to join them, who want to voice their personal opinions, only to see the originator and his or
her “click”, ignore the submitters, just post their own views. Not the idea of a communication group!
For some, it is time to understand Blogging!
Our groups The Pied
Piper and Excited Delirium focus on direct information we are involved in
and is open for others to join or post to.
Tracometry Group of Companies, is focused on Digital Input, Analytics, Leadership, Communications, etc. through our vast years of work in law enforcement. Those days were with the Metropolitan Police in London, with the most eminent training programs back in the day. Our management team worked in Counter Terrorism and Major Crimes (The Flying Squad) and are use to the "old Fashion Way" of Policing. Add our new technology of Crime Analytics, Next Event Predictability, Community Rejuvenation Team Leadership and Communications and you have the components for success.
Linked In is a wonderful, successful tool for most, some though, misuse for their own misguidance. Their doors will be closed!
I did some
Googling on the subject of Linked In Groups and came across one article which made some very good
points. We are not members of this group
or suggest you join, just that the points are excellent.
“I’ve heard from a few people lately that they are tiring of LinkedIn groups. Too “spammy” they say. Not enough engagement and opportunity to talk to people in an authentic way.
Sometimes it’s hard to tell the good from the bad.
Some LinkedIn groups look like a “must join” group due to their size, location in the search results, and apparent relevance to you or your career.
Here are five symptoms of a lousy LinkedIn group – one
that perhaps had promise in the beginning and has lost its way. Or never
had a way to begin with…
1. A disengaged or wrongly-focused group
manager
I’ve been running my Tim’s Strategy LinkedIn group since
October 2008. We have 3,300 members and remain, as always, a closed group
(as voted by the group). I worked really hard early on to create engagement, to
force true discussions (vs. just self-promotion) and to make sure that there is
balance among the content providers (blog posts, etc.). At times it has been
hard to keep up and to personally
welcome new members who introduce themselves.
And I haven’t always
stayed true to my goals re: engagement when weeks got busy. But I take pride in
the group not being a home for spammers. I approve about half the discussions
each week because I know that the rest are simply advertisements for webinars,
resume writing services, etc.
Here’s the problem – a lot of group managers don’t do any
managing at all. The groups are either left to the LIONS (no offense) or
are used as a place to amass a big, generic
network of people. People who add the group to their profile to max out at
50. People with no intention of ever stepping in and saying hello.
Or offering a hand.
2. The group is full of seagulls and vultures
Seagulls are people who join the group, fly over once a
week (or more often), drop excrement and fly away. They simply use the group
membership as a breeding ground for traffic to their own sites (or the sites of
others) and never engage. Strong group managers (see above) are paying
attention to the seagulls. They warn them (initially with a smile) re: their
practice. And if they don’t start engaging, they ask them to leave the group.
This may sound harsh, but like many other group owners, I tire of constantly
having to show people the right way to use
and engage in a LinkedIn group. So if they don’t comply, it’s OK to
show them the door.
Vultures are those who look for people asking questions
in the group and pitch them a service or a product without even a first
date. There’s a proper way to market your services in a LinkedIn
group. In my group, it involves helping first. Offering advice with
no strings attached. And letting the receiver decide whether your advice is
worth paying for. Another vulture move is to find the most popular discussion
and bomb it with promotional messages. This is just bad behavior.
So when you join a new group, look for true
engagement, discussions with a good history and a lack of self-serving promos.
3. The group is too big
This one may seem counter-intuitive. Isn’t bigger better
and can’t I meet a lot more people via my group affiliation by being in really
big groups? For me, big is bad. Even with the invention of sub-groups, there
are still too many people to choose from. And the group becomes hard to manage.
So what’s too big? Well, I guess it depends on the
group’s focus, the industry or function it serves and the impact of points one
and two above. For some groups, “too big” might be 10,000. For others, 1,000
may be too big if no one is paying attention.
So look to join fewer groups. To get a feel for them and
truly engage to see if there is a good fit. And then maybe you can add a few
more. If you are a member of 50 groups today, here’s my advice: drop 25 of
them. You aren’t involved anyway and it will ease your email burden.
Of the 25 you have left, pick the 5 most relevant and
best groups (using the criteria above) and do one thing: engage. Ask a
question, participate in a poll, and respond to the question of someone else
with a helpful answer.
But whatever you do … do something. Preferably something
positive and productive.
Don’t be lazy on
LinkedIn."
Thanks Terry!
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