It is impossible to open quietly and without waking the whole house at 3 a.m. in the morning! I make my French Press Coffee, which is a relatively silent operation.
When I want a second cup, I need to reheat the coffee and that is when the clunks, clinks and microwave door sounds like a 12" steel door opening, clunking and slamming shut!
What is this simple change? We have all the technological abilities to Bluetooth this and open that, but the microwave door is a damn annoying operation!
Foam around the door or earplugs is not an option...
Someone, please change this, I, and many others demand it!
Digital Transference Is Boring for a True Customer Experience!
Of course, technological advancement is exciting, breathtaking and we should beat our chests for the incredible changes we have made. The production and concept folks, like us, tend to get into the gobbledygook, dribble on our ties and speak in a language that the end user it benefits could care less about.
A perfect example is a duck, yes, the duck. We don’t need to know why a duck floats and has a watertight ass! That is too much information and has no bearing on the beauty of the swimming duck or the taste on the plate!
It is the result for the end user, the customer, no pun intended! It must be part of life without the explanation, diagrams or strange looking people who describe the methods with weird eyes, hand gestures and a vocabulary to even challenge a synonym generator!
In 1985 you had no idea how far a new-fangled ‘brick-like device’ the mobile phone, would take us today. The ‘Star-Trek’ look of transponders, which today are carried by virtually everyone. It is, of course, the ‘Smartphone’, which is a misnomer as it is far more than a phone.
PROXCOMMhas brought you to a new height of the knowledge tree. I am not going to break the theme of this blog and explain why, as I do not want you to suffer from TMI, (Too Much Information).
So, visit one of the websites on your Smartphone and find out for yourself!
Push
marketing is when you use various activities to get your message in front of
your ideal client. The marketer is in control of what the message is, how it is
seen, when and where.
PROXCOMM,
in association with CommSmart Global Group, a LexisNexis Risk Solution Partner
developed a proprietary creative usage of location/proximity beacons which
transmit in a 300-foot radius a notification and a clickable URL. Smartphones receive this notification through Bluetooth (Low
Energy, BLE) and Location Services.
This is a
non-traditional marketing activity which since our introduction has turned the Advertising and Marketing Agencies on
their head. It makes sure your target
audience sees and hears your notification
on the Smartphone in the palm of their hand.
The PROXCOMMlocation/proximity beaconby
this notification encourages people to seek you out and find out whether
you have something of value to offer them.
Pull marketing activities build
relationships and traditions which have included
blogging, podcasting, article marketing and networking (both on and offline). Pull marketing uses the law of
attraction, incorporating all the components of your personal brand to attract
and retain these people as your biggest fans.
PROXCOMMBeaconswork 24/7/365 with
all Smartphones with or without a Mobile App. Most medium-size
companies we work with like the App
approach which is used for attracting customers/clients via
marketing/information and for being in direct contact with their employees.
Today, pull marketing is about developing
relationships, it shows the value you offer to these prospects so that they
naturally are attracted to your products and/or
services because they have been touched via notifications
on their Smartphones.
Pull marketing is where you develop advertising and
promotional strategies via the PROXCOMMBeacons
that are meant to entice the prospect to buy your product or service. Some
classic examples are “half off!” or “bring in this digital coupon to save 25%”
or “buy one get one free”, etc. With
pull marketing, you are creating a sense of increased, time-limited value so that the customer will come into your store
to buy.
Pull is not about
pulling consumers in; it’s about giving a notification, it is the reason to
pull us in.
Pullmeans that we to go
to them, via the PROXCOMMBeacons,
giving them reasons to voluntarily draw us into their personal media
experiences. We’re not interrupting
them. They’re opting for us!
To get your
ideal client to discover you, PROXCOMM has developed a digital marketing
plan that combines a strong personal brand with digital proximity/location
marketing to increase your exposure.
Let us discuss and converse your
digital push/pull strategy, call or email us.
