LOCATION/PROXIMITY
BASED MARKETING
THE TRULY INNOVATIVE PUSH/PULL CONNECTION
Push
marketing is when you use various activities to get your message in front of
your ideal client. The marketer is in control of what the message is, how it is
seen, when and where.
PROXCOMM,
in association with CommSmart Global Group, a LexisNexis Risk Solution Partner
developed a proprietary creative usage of location/proximity beacons which
transmit in a 300-foot radius a notification and a clickable URL. Smartphones receive this notification through Bluetooth (Low
Energy, BLE) and Location Services.
This is a
non-traditional marketing activity which since our introduction has turned the Advertising and Marketing Agencies on
their head. It makes sure your target
audience sees and hears your notification
on the Smartphone in the palm of their hand.
The PROXCOMM
location/proximity beacon by
this notification encourages people to seek you out and find out whether
you have something of value to offer them.
Pull marketing activities build
relationships and traditions which have included
blogging, podcasting, article marketing and networking (both on and offline). Pull marketing uses the law of
attraction, incorporating all the components of your personal brand to attract
and retain these people as your biggest fans.
PROXCOMM
Beacons
work 24/7/365 with
all Smartphones with or without a Mobile App. Most medium-size
companies we work with like the App
approach which is used for attracting customers/clients via
marketing/information and for being in direct contact with their employees.
Today, pull marketing is about developing
relationships, it shows the value you offer to these prospects so that they
naturally are attracted to your products and/or
services because they have been touched via notifications
on their Smartphones.
Pull marketing is where you develop advertising and
promotional strategies via the PROXCOMM
Beacons
that are meant to entice the prospect to buy your product or service. Some
classic examples are “half off!” or “bring in this digital coupon to save 25%”
or “buy one get one free”, etc. With
pull marketing, you are creating a sense of increased, time-limited value so that the customer will come into your store
to buy.
Pull is not about
pulling consumers in; it’s about giving a notification, it is the reason to
pull us in.
Pull
means that we to go
to them, via the PROXCOMM
Beacons,
giving them reasons to voluntarily draw us into their personal media
experiences. We’re not interrupting
them. They’re opting for us!
To get your
ideal client to discover you, PROXCOMM has developed a digital marketing
plan that combines a strong personal brand with digital proximity/location
marketing to increase your exposure.
Let us discuss and converse your
digital push/pull strategy, call or email us.
Telephone:
USA: (515) 200.7068 or (330) 366.6860
CommSmart
Global Group – A LexisNexis Risk Solutions Partner
It is productivity
perfection personified!
WE ARE IN THE NOW AND
KEEP YOU; IN THE KNOW…
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