It's Time to REALLY Listen to 'We The People'
by Nicholas Ashton, CEO/CIO, CommSmart Global Group
We the people ask for liberty and justice for all. The people speak, the media presses, activists protest, but the government does not redress the people's grievances or wants and needs, or so they think!
Are the words of our founding fathers to be cherished, assimilated and begotten or should these words be perished, repudiated and forgotten?
In this unsocial social media driven world, it is more than the words in a survey or comments from a distant politician, it is about our surroundings, where we live, shop and play. Groups of county or city leaders must know the pace of society, their desires, unrest, and goals. It is more demanded today that even three years ago!
Sure, the global picture is not a pretty sight and we cannot change the bigger picture all on our own, but we can on a local basis, which are the building blocks that are required.
Iowa has a distinctive connection to listening and Washington politicians knew it!
Back in the late 1800's and early 1900's, there were more politicians in Washington D.C. from Iowa than anywhere else, remember, the mid-west was dominating back then. So when questions regarding political issues were being asked, the comment came back, 'I have no idea, ask Iowa!' Which they did and Iowans back then, shaped a lot of the grassroot issues.
Asking questions and having the ability to answer has always been the Iowa way, and must continue today. Times might have changed and so has our connection to our citizens, they all have a communications device in the palm of their hand and it is not just a phone, it is a Smartphone!
The Rise of Proximity Social Predatory Marketing
- All of us have and want our marketing messages to be heard.
- All of us want our corporate message to impact our customers’ lives.
- All of us want to drive sales and boost profit margins.
- This all true Economic development
Right?
The ruthless truth is, more than often, our marketing messages are ignored and our perspectives – no matter how valuable — are being missed and dismissed.
The Western World is bombarded with thousands of ads and calls-to-actions a day and the statistic is: people are becoming insensitive with information overload.
Then along comes Proximity Social Predatory Marketing and is the answer to being heard above the incredible noise. It’s a development that challenges any preconceptions we may hold about how establishments can expand their client/customer base or information gathering.
This is an Extreme Successful Marketing Reality
The way marketing supposedly works is that we all have been taught to use a continuum of marketing techniques which has followed a pattern for decades. That it’s about meeting the needs of customers. But this has more than changed!
Proximity Social Predatory Marketing
A battle for individual attention, with a whole new meaning.
Regardless of whether the target of a Proximity Social Predatory Marketing campaign is a single business, a group of businesses or potential customers, the process is relatively consistent.
Lastly, a Proximity Social Predatory Marketing campaign has to change with your business and with the market. Just as context is key to a great strategy, so too is it central to a Proximity Social Predatory Marketing campaign.
It’s time to get Proximity Social Predatory Marketing!
Proximity Social Predatory Marketing is the disruptive tool to disarm your competitors and will ensure your company is in a position of strength and ultimately boost your profits with current up-to-date information.
For those that wish to reach citizens to understand their wants and needs, there is no more direct method than a proximity marketing campaign.
Telephone: USA: (515) 200.7068 or (330) 366.6860
CommSmart Global Group – Digital Dialogue Center
A LexisNexis Risk Solutions Partner
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