LOCATION/PROXIMITY BASED MARKETING THE TRULY INNOVATIVE PUSH/PULL CONNECTION

LOCATION/PROXIMITY BASED MARKETING

THE TRULY INNOVATIVE PUSH/PULL CONNECTION

Push marketing is when you use various activities to get your message in front of your ideal client. The marketer is in control of what the message is, how it is seen, when and where.

PROXCOMM, in association with CommSmart Global Group, a LexisNexis Risk Solution Partner developed a proprietary creative usage of location/proximity beacons which transmit in a 300-foot radius a notification and a clickable URL.  Smartphones receive this notification through Bluetooth (Low Energy, BLE) and Location Services.

This is a non-traditional marketing activity which since our introduction has turned the Advertising and Marketing Agencies on their head.  It makes sure your target audience sees and hears your notification on the Smartphone in the palm of their hand.

The PROXCOMM location/proximity beacon by this notification encourages people to seek you out and find out whether you have something of value to offer them. 

Pull marketing activities build relationships and traditions which have included blogging, podcasting, article marketing and networking (both on and offline). Pull marketing uses the law of attraction, incorporating all the components of your personal brand to attract and retain these people as your biggest fans.

PROXCOMM Beacons work 24/7/365 with all Smartphones with or without a Mobile App.  Most medium-size companies we work with like the App approach which is used for attracting customers/clients via marketing/information and for being in direct contact with their employees.

Today, pull marketing is about developing relationships, it shows the value you offer to these prospects so that they naturally are attracted to your products and/or services because they have been touched via notifications on their Smartphones.

Pull marketing is where you develop advertising and promotional strategies via the PROXCOMM Beacons that are meant to entice the prospect to buy your product or service. Some classic examples are “half off!” or “bring in this digital coupon to save 25%” or “buy one get one free”, etc.  With pull marketing, you are creating a sense of increased, time-limited value so that the customer will come into your store to buy.

Pull is not about pulling consumers in; it’s about giving a notification, it is the reason to pull us in. 

Pull means that we to go to them, via the PROXCOMM Beacons, giving them reasons to voluntarily draw us into their personal media experiences.  We’re not interrupting them.  They’re opting for us!

To get your ideal client to discover you, PROXCOMM has developed a digital marketing plan that combines a strong personal brand with digital proximity/location marketing to increase your exposure.

Let us discuss and converse your digital push/pull strategy, call or email us.

www.commsmart-global.com    www.proxcomm.technology 

  

www.proxbeacon.technology       www.vote4me.technology

Email: proxcomm@commsmartglobalgroup.com

Telephone: USA: (515) 200.7068 or (330) 366.6860

CommSmart Global Group – A LexisNexis Risk Solutions Partner

It is productivity perfection personified!

WE ARE IN THE NOW AND KEEP YOU; IN THE KNOW…

Des Moines, Iowa Is the Proximity Beacon Tracking/Analytics Global Ground Zero!

Des Moines, Iowa Is the Proximity Beacon Tracking/Analytics Global Ground Zero!

PRESS RELEASE – November 28th, 2017 Des Moines, IA

There is definitely an opportunity to assist in this world of more reliance on technology and real-time gathering of information, with the ability to share with our communities and CommSmart Global Group has achieved it!

Whether it be a realtor using proximity beacons to feature a home for sale, a charity reaching potential donors or subscribers, a politician up for election informing all at rallies and meetings, a transportation company reaching their passengers, a bar or restaurant reaching out to their patrons or that have just passed by, to a government or municipality that wants traffic data or foot traffic information and become a Smart City, or the local Museum, Science Center or Botanical Gardens coming to life, we have developed and competently installed these abilities and much more.

It is all about being able to capture movement digitally or broadcast as a notification a 'call for action', then to have the analytics to understand it all, that is our down-to-earth difference. 

Why?  The Smartphone, which is carried by over 82% of the population has a mass amount of information, which is publicly available without compromising privacy.

Android is the #1 Smartphone with 62% of all Smartphones, Apple has 30.1% and diminishing.  We know without any equivocation that we reach over 60% of all Smartphones, from a survey or marketing potential this is huge. 

Meaning your marketing reach to Smartphone technology has gone from zero to sixty percent!  

Oh, for as little as a monthly investment of 46 cents per device per day!

CommSmart Global Group, a LexisNexis Risk Solution Partner, and our PROXCOMM Proximity Social Marketing Adaptable Solutions has developed and implements technology to glean and garner this data/information and enable our clients to have it at their fingertips to make those relevant decisions effectively and affordable.  Our clients include public safety, supermarkets, airports, museums, deep mining operations, all retail types and local governments.  In most cases, because of Non-Disclosure Agreements in place, we are unable to name, only discuss the usage.  Again, the privacy of our clients is vitally important to all of us.

It is one thing to know that we have solutions, it is another be on the same page as your needs and requirements.  Our over 41 years of immersing ourselves in computerization, data collection and the capability to understand what has been collected and how it can make the difference is key. 

We are a global company, this means some parts of the world who work with us are ahead of the curve and we bring all these solutions and ideas to all.

Let us unlock your requirements by conversing and not marketing. 

Listening is the 'Art of the Possible', so let us talk!

Contact Nicholas Ashton, CEO/CIO 

or Derek Keene, V.P. Marketing

CommSmart Global Group, a LexisNexis Risk Solution Partner

+1 (515) 200.7068  

Email: proxcomm@commsmart-global.com   

     

www.proxcomm.technology

copyright 2017

The Feast of Cyber Hackers & Phishers - The Battle Cry Of Cyber Monday

The Battle Cry Of This Day
 

The Feast of Cyber Hackers & Phishers

by Nicholas Ashton, CommSmart Global Group

This day is called the Feast of Hackers, Phishers 
& Man in the Middle Brutal Attackers.

St. Expedite, their patron saint, and all-out slime bucket.

He or She that outlives this day, and comes safe home,
Will stand a tip-toe when this day is named,
And rouse them at the name of Cyber Monday.

They that shall live this day, and see old age

with their financial information intact and money 

at their disposal and their identity safe.

Will yearly on the vigil feast his neighbors,
And say “Today was Saint Expedite's Day.”

Then they will strip their sleeves, wallets and 
bank/credit/debit card statements and show the scars,
And say “These financial wounds I had on Cyber Monday's Day.”

Old men forget, yet all shall not be forgot,
But they’ll remember, with disadvantages,
What feats that did that day. Of Hackers preying on their addiction
and their own lack of Cyber Security,
which they had entrusted to fools.

Then shall the names of whence they shopped online,
Familiar in his mouth as household words—
Amazon, Target and Walmart, Best Buy,
JCP and Macy's, eBay and Google—

Be in their flowing annoying cups freshly rememb’red.
This story shall the good man teach his son and daughter;
And Cyber Monday shall ne’er go by.

From this day to the ending of the world,
But we in it shall be remembered-

We few, we happy few, we band of brothers;
For he to-day that sheds his blood and spends cash with me.

Purchasing face to face, eye to eye and transporteth themselves
Shall be my brother; be he ne’er so vile.

This day shall act gently on his or her shopping condition;
And gentlemen and ladies in the world now a-bed
Shall think themselves accursed they were not here,
And hold their manhoods cheap whiles any speaks.
That fought with us upon Cyber Monday.

www.commsmart-global.com

copyright 2017

Black Friday Savings, Paying Attention To The Wrong Bargains!

Black Friday Savings

Paying Attention To The Wrong Bargains!

by Nicholas Ashton, CEO/CIO, CommSmart-Global Group

If you paid attention to the security of the information that has been entrusted to your corporation, instead of who has the best-priced gadgets, the Hackers would be broke!

Focus on the now, with a proactive attitude regarding Cyber Security.

Make sure that you Never have any Black Days in YOUR corporate or personal life.

Cyber Terrorism is real and ready to knock on your front door...

So what you think you are SAVING Today, is Really Costing YOU, YOUR Corporation and YOUR Clients.  

Oh, and Cyber Monday is just a Mirror Image of Today...

www.commsmart-global.com

email: blackfriday@commsmartglobalgroup.com

Telephone: (515) 200.7068

copyright 2017