Tuesday, December 19, 2017

All I Want For Christmas Is A Quiet Microwave Door!

All I Want For Christmas Is A
Quiet Microwave Door!

Nothing is more annoying than the microwave door!

It is impossible to open quietly and without waking the whole house at 3 a.m. in the morning!  I make my French Press Coffee, which is a relatively silent operation.  

When I want a second cup, I need to reheat the coffee and that is when the clunks, clinks and microwave door sounds like a 12" steel door opening, clunking and slamming shut!

What is this simple change?  We have all the technological abilities to Bluetooth this and open that, but the microwave door is a damn annoying operation!

Foam around the door or earplugs is not an option...

Someone, please change this, I, and many others demand it!

Email: shhh@proxcom.technology

Friday, December 15, 2017

Digital Transference Is Boring for a True Customer Experience! - So Is How a Duck's Ass Works!

Digital Transference Is Boring  for a True Customer Experience!

Of course, technological advancement is exciting, breathtaking and we should beat our chests for the incredible changes we have made.  The production and concept folks, like us, tend to get into the gobbledygook, dribble on our ties and speak in a language that the end user it benefits could care less about.

A perfect example is a duck, yes, the duck.  We don’t need to know why a duck floats and has a watertight ass!  That is too much information and has no bearing on the beauty of the swimming duck or the taste on the plate!

It is the result for the end user, the customer, no pun intended!  It must be part of life without the explanation, diagrams or strange looking people who describe the methods with weird eyes, hand gestures and a vocabulary to even challenge a synonym generator!

In 1985 you had no idea how far a new-fangled ‘brick-like device’ the mobile phone, would take us today.  The ‘Star-Trek’ look of transponders, which today are carried by virtually everyone.  It is, of course, the ‘Smartphone’, which is a misnomer as it is far more than a phone.

PROXCOMM has brought you to a new height of the knowledge tree.  I am not going to break the theme of this blog and explain why, as I do not want you to suffer from TMI, (Too Much Information).  

So, visit one of the websites on your Smartphone and find out for yourself!


Telephone: USA: (515) 200.7068

CommSmart Global Group – A LexisNexis Risk Solutions Partner


Sunday, December 10, 2017



Push marketing is when you use various activities to get your message in front of your ideal client. The marketer is in control of what the message is, how it is seen, when and where.

PROXCOMM, in association with CommSmart Global Group, a LexisNexis Risk Solution Partner developed a proprietary creative usage of location/proximity beacons which transmit in a 300-foot radius a notification and a clickable URL.  Smartphones receive this notification through Bluetooth (Low Energy, BLE) and Location Services.

This is a non-traditional marketing activity which since our introduction has turned the Advertising and Marketing Agencies on their head.  It makes sure your target audience sees and hears your notification on the Smartphone in the palm of their hand.

The PROXCOMM location/proximity beacon by this notification encourages people to seek you out and find out whether you have something of value to offer them. 

Pull marketing activities build relationships and traditions which have included blogging, podcasting, article marketing and networking (both on and offline). Pull marketing uses the law of attraction, incorporating all the components of your personal brand to attract and retain these people as your biggest fans.

PROXCOMM Beacons work 24/7/365 with all Smartphones with or without a Mobile App.  Most medium-size companies we work with like the App approach which is used for attracting customers/clients via marketing/information and for being in direct contact with their employees.

Today, pull marketing is about developing relationships, it shows the value you offer to these prospects so that they naturally are attracted to your products and/or services because they have been touched via notifications on their Smartphones.
Pull marketing is where you develop advertising and promotional strategies via the PROXCOMM Beacons that are meant to entice the prospect to buy your product or service. Some classic examples are “half off!” or “bring in this digital coupon to save 25%” or “buy one get one free”, etc.  With pull marketing, you are creating a sense of increased, time-limited value so that the customer will come into your store to buy.

Pull is not about pulling consumers in; it’s about giving a notification, it is the reason to pull us in. 

Pull means that we to go to them, via the PROXCOMM Beacons, giving them reasons to voluntarily draw us into their personal media experiences.  We’re not interrupting them.  They’re opting for us!

To get your ideal client to discover you, PROXCOMM has developed a digital marketing plan that combines a strong personal brand with digital proximity/location marketing to increase your exposure.

Let us discuss and converse your digital push/pull strategy, call or email us.


Telephone: USA: (515) 200.7068 or (330) 366.6860

CommSmart Global Group – A LexisNexis Risk Solutions Partner

It is productivity perfection personified!