Wednesday, July 26, 2017

Brevity = Wit: What Is The Ideal Push/Banner Notification Length?


Brevity = Wit: What Is The Ideal Push/Banner Notification Length?
by Nicholas Ashton, CEO/CIO, CommSmart Global Group

As you scratch your head into how to condense a message and thinking, why on earth did someone come up with this limited amount of characters?

It was Shakespeare’s Hamlet, the wordy Polonius stated, “brevity is the soul of wit.”

Paraphrasing or shortening statements for social media or mobile messaging has become the norm.  The essence of an engaging message lies in its concise wording and delivery. Or, brevity = wit.

How many characters of a non-invasive notification actually appear?
I recently decided to research with the social media team after a conversation with Don LaPlume, CEO, Asirvia, on how push notifications purify across social media and interact. The message’s cut off much sooner and more often than most people realize. 
Shortness is difficult, even for tall people!

This what CommSmart Global Group, a LexisNexis Risk Solutions Partner coaches and mentors on, the precise and concise communications ability in this oh-so-changed Finger & Thumb social world!

Benefit + Action in in 40 Characters

Here’s what concise messages around 40 characters look like that I found on the web:

Retail: "Members only: 20% off shoes. Shop now!" (38 Characters)

News: "BREAKING: DC homicide suspect in custody." (40 Characters)

Travel: "CHANGE: Flt 39 departing from gate C2." (38 Characters)

Now add our own for of GO Gathering Optimizer Passive Prospecting.

Marketing: “U Have Connected 2 GO Passive Marketing“

As you can see, it’s challenging to be accurate and meaningful in so few words. Which means it’s imperative that you capture your focused users’ attention up-front.

Non-Invasive Notifications (NIN) Best Practices

With hundreds of device types out there, and new changes to notifications, it makes sense to follow these best ‘Finger & Thumb practices:

  • Make your messages short
  • Frontload what’s important
  • Test on the devices that the majority of your audience use
Maybe, in our modern day context, brevity = successful non-invasive notifications instead … which is still under 40 characters.

We wonder what Polonius would think of that! 
No, it is not “Much Ado About Nothing!”

Think before you publish your banner headline as it is there for all to see.






Telephone: (515) 300.6130

Copyright 2017

Tuesday, July 25, 2017

We have just put the ‘CENTS INTO MARKETING & INFORMATION RESTAURANTS & FOOD/GROCERY DELIVERY DIRECTLY TO SMARTPHONES’!


We have just put the ‘CENTS INTO MARKETING & INFORMATION RESTAURANTS & FOOD/GROCERY DELIVERY DIRECTLY TO SMARTPHONES’!

Prospecting or getting the customer in the door to purchase your goods and services is all about attracting attention.  It takes time, effort and expense!

Not anymore!

Take a restaurant or food delivery service, people pass by and never know what they are missing, then you have the food delivery driver that goes from A – B into a neighborhood, grocery delivery, pizza, sandwiches, BBQ and pita bread etc.  They are passing by so many potential customers on their journey and then when they arrive at the delivery address the whole neighborhood does not even know you are there.

What if they were advertising to Smartphones on the journey and in the vicinity of the delivery?  You couldn’t afford it, so you think!

YOU CAN FOR A LITTLE AS 41 CENTS A DAY PER UNIT!

EVEN A SMALL OPERATION CAN AT 52 CENTS A DAY!


CommSmart Global Group, A LexisNexis Risk Solutions Partner, innovators data and information gathering has brought you cost effective passive marketing to Smartphones and your operation.

A simple key-fob sized beacon that is transmitting your message and a clickable URL to take the person to your website for more information or special offers.  Yes, the Smartphone in the palm of their hand has been non-invasively notified all about YOU!

You keep one at the place of business too, it tells Smartphones of those passing by all about you and garners attention and brings in additional business.  Not only to the foot traffic, the passing car drivers too!

The Go Marketing Tool radiates your message via Bluetooth to Smartphones within 100 yards of your business and whilst driving! 

You can’t buy a stamp to mail to one person for that price!

An open contract with the first and last month and small set-up fee and you are in the latest advertising technology that is taking your industry by storm.
www.go-gathering-optimizer.info is where you find all the information, videos and a simple method of ordering.

We launched in London, Amsterdam and now Des Moines, why Des Moines you ask?   Simple, our CEO lives here and he believes in market potential, hence you might get a visit.

What are you waiting for?

Call (515) 300.6130 or Email: get-me-go@commsmartglobalgroup.com


Copyright 2017

Friday, July 21, 2017

Something You Rarely See Today!


Something You Rarely See Today!
by Nicholas Ashton, CEO/CIO, CommSmart Global Group

News!  

How do you get your news?  Is news just old information which is only for the inquisitive?  Can you change it, affect its outcome or even do something to have stopped it.  Just old really old news which is only for storage and to just accept.

Just look at these photographs I took yesterday.  It made me stop, go back and go inside Panera Bread and ask if they minded me taking a photograph of this whole unexpected event! 

The results!

Old fashion printed matter and the way they like it each day, as they spend their retirement from the insurance industry.  You see, I had a chat as well!

Look how we get our news today, instant with 24/7 news networks and some networks that just pander to 'Fake News' all day long!

Now we have brought you GO Marketing, proximity marketing, (www.go-gathering-optimizer.info) for more information.

So that was the old news of the day!


copyright 2017


Sunday, July 16, 2017

Plan For Your Rise, Not Protect From the Fall...

Plan For Your Rise,
Not Protect From the Fall...
by Nicholas Ashton, CEO/CIO, CommSmart Global Group 

When the world economy is taking a solid dive, tanking, if you will, there is not a damn thing you can do about it, financially, marketing wise or by worrying about.  

It is wasted energy!  Come on, you cannot stop a runaway bus by standing in the middle of the road waving your arms!  It is a collective nightmare that we never plan for, or even want to think about.

You must!

Facts are facts and recessions are a part of life.  Some of us have seen many and survived, in fact coming out in better shape.  Others have given up, rolled over and cowered in a corner, expecting others to help them or give them a handout.

Yes, the world economy is in decline and you cannot blame anyone but yourself. Don't tell yourself it is the Chinese and Russians or the terror activities around the world, it is all about YOU!

Do not wait, all the indicators point to a sharp decline on all fronts.  Even the weather is working against the world and food will be in short supply unless we do what is right, now!  

No, I am not talking Global Warming, as Mother Nature will do whatever she pleases, whenever she wants!  Just one volcanic eruption or a series of forest fires screws up the carbon data records for decades and no matter what you attempt to put in place on carbon reclamation is not going to make one iota of difference.  Only line the pockets of the likes of Al Gore and his naysayers.

No matter what business you are in, 
the common denominator is the Internet!

Staggering as it might seem, we are all relying on the one connection between all of us, the Internet of Things, (IoT).  It is crippling all of us through the insecurity and our ability to work together to beat the cyber terrorist foes. Some by the way, young enough to be your grandchildren. 

The plan is in reality, an attack to maintain, stabilize and win this electronic war which has more fronts than you can imagine.  Each day, more and more devices are using this absurd gateway to each other with no real security in place.  The bigger picture is ignored and the bottom-line of the almighty profit keg blocks all other sensible thoughts.

Firstly, we must engage in an entryway that is a protection for all we do on the Internet.  A Dashboard, a secure and trusted gateway that assists you to be protected and have peace of mind.  

The human element of leaving windows and doors open or the light burning brightly, attracting all the cyber moths and miscreants is over!  

The key locking method of passwords and computer certificates are long gone, but you will not let go!  You Must!

Using your Smartphone both as a telephone and a browser must cease.  The conflict is simple and logical, the Hacker, Phisher, and Man in the Middle Brutal Attacker are gaining entry to your personal and corporate data via the Internet, which resides on your Smartphone.  

So, by separating the two, especially for corporate business will reduce the risk and the exorbitant costs of IT departments working around the clock to fix the cyber terrorist issues, that is, if they have a budget allocation from the C-Suite!

This will mean CHANGE!

It is not if these abilities exist, because they do, as we have developed them!  

It is which end of the battle do you wish to start?

Change and frustration cause more sleepless nights, broken marriages, partner dissolvements, increased alcohol and illegal drug sales then you want to know about.

The writing is on the wall, even on your device screens and you know that the media is hyping it all the way to the bank for rating leadership.  Even the politicians are talking loud, but not telling which end is up, as they do not want a Fear Factor to upset the proverbial apple cart.

Starting now will cost you far less in money terms, increase your security satisfaction for yourself, employees, customers, and clients.

So what will IT be?

WE ARE IN THE NOW AND 
KEEP YOU; IN THE KNOW...




TELEPHONE: +1 (515) 330.6130

COPYRIGHT 2017

Friday, July 14, 2017


How Can Public Safety Benefit From
Using Proximity Beacons?


The beacon is a transmitter which sends its signal approximately 100 yards and enacts a messaging notification via Bluetooth and Google’s ‘Nearby’ technology to Smartphones.

For law enforcement specifically, this opens a plethora of possibilities of communicating whilst still in an area, as the beacon transmits all the time, no matter where it is.

Looking for witnesses has changed, we can now either place a device surreptitiously in an area which when changing the linked website will address an incident whilst looking for those tight-lipped witnesses and even have an anonymous tip segment included in the message sent to the phone as a notification.  

As it is a web page, graphics, pictures, descriptions, even video are timely sent to individuals who pass through the placement areas or who are passed by a patrol car that has a Proximity Beacon within it.

It is also community policing tool, broadcasting within a community.  Your campaigns throughout the year can be tied in.  “Responsible Drinking”, beacons can be placed in or near bars of concern.  Seat belt information in a parking lot. 

Having officers carrying this key fob size device at Events can be a great community outreach possibility too.

We spoke about Proximity Marketing in a specific sense, now let us look at general usage.


All SME’s have the opportunity to be in Brand Marketing, transmitting your company, services or location to all that pass within 100 yards of you, directly to the passerby’s mobile phone.  Their Smartphone receives your message and link directly to your secure website URL.

Even when driving your car from A to B, those that you pass are starting to know all about your company and services.

No matter what business, Bricks and MortarFood Truck, or selling at the Farmer’s Market, they know where to find you! 

Oh, real-estate companies think of the power of attracting the attention of potential buyers who stop by the house for sale, it hits their Smartphone and even plays a video tour of the property.

Restaurants and bars have we got the marketing tool for you! Those who drive by you or even walking passed, you have got their attention too!  Plus all that work around you in the surrounding offices!

The list and opportunities go on and on…


Telephone: 

USA: (515) 300.6130 or (330) 366.6860
U.K.: 072 4059420


WE ARE IN THE NOW & KEEP YOU; IN THE KNOW…

Purchase Units

NOTE: Since we provision and ship right away there will be no refund on the activation fee. If you choose to cancel your subscription in the future, simply call our support line and return your GO units to us. We will issue a prorated refund of your monthly subscription fee once the unit has been received in our office.
 
These Are Our 50% Reduced Prices Until July 31st, 2017 
Purchase 1 Asirvia Go Unit - $25/mo* 
*Initial payment will include 1st and last month for 1 Asriva Go Unit plus the 1-time activation fee of $30.

Purchase 3 Asirvia Go Units - $49/mo* 
*Initial payment will include 1st and last month for 3 Asiriva Go Units plus the 1-time activation fee of $30.

Purchase 8 Asirvia Go Units - $99/mo* 
*Initial payment will include 1st and last month for 8 Asirvia Go Units plus the 1-time activation fee of $30. 



copyright 2017

Thursday, July 13, 2017

We Hit Marketing Pay Dirt!



We spoke about Proximity Marketing.


All SME’s have the opportunity to be in Brand Marketing, transmitting your company, services or location to all that pass within 100 yards of you, directly to the passerby’s mobile phone.  Their Smartphone receives your message and link directly to your secure website URL.

Even when driving your car from A to B, those that you pass are starting to know all about your company and services.

No matter what business, Bricks and Mortar, Food Truck, or selling at the Farmer’s Market, they know where to find you! 

Oh, real-estate companies think of the power of attracting the attention of potential buyers who stop by the house for sale, it hits their Smartphone and even plays a video tour of the property.

Restaurants and bars have we got the marketing tool for you! Those who drive by you or even walking passed, you have got their attention too!  Plus all that work around you in the surrounding offices!

The list and opportunities go on and on…


Telephone: (515) 300.6130 or (330) 366.6860

WE ARE IN THE NOW & KEEP YOU; IN THE KNOW…

Purchase Units

NOTE: Since we provision and ship right away there will be no refund on the activation fee. If you choose to cancel your subscription in the future, simply call our support line and return your GO units to us. We will issue a prorated refund of your monthly subscription fee once the unit has been received in our office.

These Are Our 50% Reduced Prices Until July 31st, 2017 

Purchase 1 Asirvia Go Unit - $25/mo* 
*Initial payment will include 1st and last month for 1 Asriva Go Unit plus the 1-time activation fee of $30.

Purchase 3 Asirvia Go Units - $49/mo* 
*Initial payment will include 1st and last month for 3 Asiriva Go Units plus the 1-time activation fee of $30.

Purchase 8 Asirvia Go Units - $99/mo* 
*Initial payment will include 1st and last month for 8 Asirvia Go Units plus the 1-time activation fee of $30. 









Wednesday, July 12, 2017

Recommended For But Not Limited To... Reach-out & Touch...

Recommended For But Not Limited To...





Storefront Businesses
Restaurants, salons, fitness clubs, and boutiques have one thing in common – they want to attract new customers. Imagine how amazing it would be to send a special offer to everyone walking by…straight to their Smartphone. Well, imagine no more – amazing is here.

Service Providers

From personal trainers to plumbers; from contractors to cleaners – your business is on the move, and your marketing should follow you.

Put a GO-Gathering Optimizer from CommSmart Global Group in your vehicle and everywhere you go, everyone around will know who you are and what you have to offer.

Network Marketers

Imagine the power you would have in your hand (literally) if you could share your product/company/opportunity with everyone around you in real time? Create a custom message, include a link to a video (for example) and fire it out! What if your team used this same technology to duplicate your success? The possibilities are endless!



www.go-gathering-optimizer.info
Telephone: (515) 200.7068 or (515) 300.6130
Email: go@commsmartglobalgroup.com

Gang Wars - The Failure of Enforcement Tactics and the Need for Effective Public Safety Strategies.

Gang Wars - The Failure of COMMUNITY/Enforcement Tactics 
and the Need for Effective Public Safety Strategies.
By Nick Ashton, CEO/CIO, CommSmart Global Group

It is the ability to fight insurgency and gangs with the full understanding that they are one and the same.  We have failed for too long and the proven approach of CommSmart's People is available now, worldwide.  The amassed information and expertise of the team is forever educating and enforcing the tactile abilities of countries, cities, and communities to reclaim their residential rights and live in safety once more.

Much has been written on this subject and due to lack of resources, nothing has followed through to alleviate the issues.  It is always stated, it is a lack of funding that causes the problem.  Maybe it is, but it is how you approach the gang issues and realize that it is more than money, it is the communities responsibility as well.

It is not just having a preconceived plan or collecting data to place in a report.  It is the ability to evaluate the issues, which have many differing elements on various levels and then reacting and enacting the formulated plan for the specific concerns that have been established. 

Having a vast tool chest with different scenarios in mind is the key.  Having individuals that care and meticulously plan the solution with their clients and community in mind is CommSmart's People’s modus operandi. 

With keen evaluation, the team is a full boots on the ground unit that accumulates chatter, social medium intelligence and analyzes with proprietary software and does not place it in a data silo, it lays out the plan of action and works hand-in-hand with the authorities to initiate the cleansing for the community to be transported back to normal, which they fully deserve.

The Justice Policy Institute stated: Fear has spread from neighborhoods with longstanding gang problems to communities with historically low levels of crime, and some policy makers have declared the arrival of a national and international gang “crisis.”

Yet many questions remain unanswered.
  • How can communities and policy makers differentiate between perceived threats and actual challenges presented by gangs?
  • Which communities are most affected by gangs, and what is the nature of that impact?
  • How much of the crime that plagues poor urban neighborhoods is attributable to gangs? And what approaches work to promote public safety?

The public face of the gang problem is black and brown, but whites make up the largest group of adolescent gang members. Law enforcement sources report that over 90 percent of gang members are nonwhite, but youth survey data show that whites account for 40 percent of adolescent gang members. 

White gang youth closely resemble black and Latino counterparts on measures of delinquency and gang involvement, yet they are virtually absent from most law enforcement and media accounts of the gang problem. The disparity raises troubling questions about how gang members are identified by police.

Most gang members join when they are young and quickly outgrow their gang affiliation without the help of law enforcement or gang intervention programs. A substantial minority of youth (7 percent of whites and 12 percent of blacks and Latinos) goes through a gang phase during adolescence, but most youths quit the gang within the first year. One multistate survey found that fully half of eighth-graders reporting gang involvement were former members. When former gang members cite reasons why they left the gang, they commonly mention high levels of violence and say that they just grew out of gang activity; only rarely do they cite fear of arrest or criminal penalties.

The record of law enforcement anti-gang efforts provides little reason for optimism. Media reports are full of stories about cities where crime goes up, a crackdown is launched, and crime goes down. But a review of research on the implementation of gang enforcement strategies—ranging from neighborhood-based suppression to the U.S. Justice Department Office of Juvenile Justice and Delinquency Prevention’s Comprehensive Gang Program Model—paints a very different picture. Findings from investigations of gang enforcement efforts in 17 jurisdictions over the past two decades yield few examples of success and many examples of failure.

The problems highlighted in the research include:
  • Lack of correspondence between the problem, typically lethal and/or serious violence, and a law enforcement response that targets low-level, non-violent misbehavior.
  • Resistance on the part of key agency personnel to collaboration or implementation of the strategy as designed.
  • Evidence that the intervention had no effect or a negative effect on crime and violence.
  • A tendency for any reductions in crime or violence to evaporate quickly, often before the end of the intervention period.
  • Poorly designed evaluations that make it impossible to draw any conclusions about the effect of an intervention.
  • Failure of replication efforts to achieve results comparable to those of pilot programs.
  • Severe imbalances of power and resources between law enforcement and community partners that hamper the implementation of “balanced” gang control initiatives.

The literature survey also yielded the following findings concerning typical gang enforcement initiatives:

Police gang units are often formed for the wrong reasons and perceived as isolated and ineffectual by law enforcement colleagues. A survey of 300 large cities found that the formation of gang units was more closely associated with the availability of funding and the size of the Latino population than with the extent of a local gang or crime problems. An in-depth study of four cities determined that gang units were formed in response to “political, public, and media pressure” and that “almost no one other than the gang unit officers themselves seemed to believe that gang unit suppression efforts were effective at reducing the communities’ gang problems.” Investigators found that gang officers were poorly trained and that their units became isolated from host agencies and community residents. The chief of one police department admitted that he had “little understanding of what the gang unit did or how it operated.” The authors observed that the isolation of gang units from host agencies and their tendency to form tight-knit subcultures—not entirely unlike those of gangs—may contribute to a disturbingly high incidence of corruption and other misconduct.

Heavy-handed suppression efforts can increase gang cohesion and police-community tensions, and they have a poor track record when it comes to reducing crime and violence. Suppression remains an enormously popular response to gang activity despite concerns by gang experts that such tactics can strengthen gang cohesion and increase tension between law enforcement and community members. Results from Department of Justice–funded interventions in three major cities yield no evidence that a flood of federal dollars and arrests had a positive impact on target neighborhoods. St. Louis evaluators found that dozens of targeted arrests and hundreds of police stops failed to yield meaningful reductions in crime in the targeted neighborhoods, even during the period of intense police activity. Dallas residents saw the incidence of “gang-related” violence fall in target areas but had little to celebrate because the overall violent crime numbers rose during the intervention period. Detroit evaluators reported initial reductions in gun crimes within two targeted precincts, but the apparent gains were short-lived: by the end of the intervention period, the incidence of gun crime in target areas was at pre-intervention levels and trending upward.

“Balanced” gang control strategies have been plagued by replication problems and imbalances between law enforcement and community stakeholders. Gang program models that seek to balance suppression activities with the provision of social services and supports have been piloted in Boston and Chicago with some success. But the results of attempts to replicate Operation Ceasefire and the Comprehensive Gang Program Model in other jurisdictions have been disappointing. Replications of the Ceasefire model in Los Angeles and Indianapolis produced no evidence that efforts to disseminate a deterrence message had changed the behavior of gang members. Meanwhile, replications of the Chicago model in five cities produced mixed results, with just two sites reporting reductions in participants’ violent behavior that approached statistical significance. Prevention and intervention appeared to lag far behind suppression efforts in the many sites. The Los Angeles Ceasefire evaluators concluded: “We suspect that the carrot side of these interventions will always lag far behind the stick side in spite of the best intentions that it does not do so unless some extraordinary efforts are made” (emphasis added). A recent analysis concluded that two-thirds of resources expended on gang reduction in Los Angeles have gone to suppression activities.

African American and Latino communities bear the cost of failed gang enforcement initiatives. Young men of color are disproportionately identified as gang members and targeted for surveillance, arrest, and incarceration, while whites—who make up a significant share of gang members—rarely show up in accounts of gang enforcement efforts. The Los Angeles district attorney’s office found that close to half of black males between the ages of 21 and 24 had been entered in the county’s gang database even though no one could credibly argue that all of these young men were current gang members. Communities of color suffer not only from the imposition of aggressive police tactics that can resemble martial law but also from the failure of such tactics to pacify their neighborhoods. One researcher argues that in Chicago, for example, a cycle of police suppression and incarceration, and a legacy of segregation, have actually helped to sustain unacceptably high levels of gang violence.  Sadly this is now entering an even worse period for Chicago and gangs and gang violence is increasing at a radical rate.

WE are in the NOW and
KEEP YOU; in the KNOW…


Call: +1 (515) 200.7068


Copyright 2017