Friday, July 14, 2017

How Can Public Safety Benefit From Using Proximity Beacons?


How Can Public Safety Benefit From
Using Proximity Beacons?


The beacon is a transmitter which sends its signal approximately 100 yards and enacts a messaging notification via Bluetooth and Google’s ‘Nearby’ technology to Smartphones.

For law enforcement specifically, this opens a plethora of possibilities of communicating whilst still in an area, as the beacon transmits all the time, no matter where it is.

Looking for witnesses has changed, we can now either place a device surreptitiously in an area which when changing the linked website will address an incident whilst looking for those tight-lipped witnesses and even have an anonymous tip segment included in the message sent to the phone as a notification.  

As it is a web page, graphics, pictures, descriptions, even video are timely sent to individuals who pass through the placement areas or who are passed by a patrol car that has a Proximity Beacon within it.

It is also community policing tool, broadcasting within a community.  Your campaigns throughout the year can be tied in.  “Responsible Drinking”, beacons can be placed in or near bars of concern.  Seat belt information in a parking lot. 

Having officers carrying this key fob size device at Events can be a great community outreach possibility too.

We spoke about Proximity Marketing in a specific sense, now let us look at general usage.


All SME’s have the opportunity to be in Brand Marketing, transmitting your company, services or location to all that pass within 100 yards of you, directly to the passerby’s mobile phone.  Their Smartphone receives your message and link directly to your secure website URL.

Even when driving your car from A to B, those that you pass are starting to know all about your company and services.

No matter what business, Bricks and MortarFood Truck, or selling at the Farmer’s Market, they know where to find you! 

Oh, real-estate companies think of the power of attracting the attention of potential buyers who stop by the house for sale, it hits their Smartphone and even plays a video tour of the property.

Restaurants and bars have we got the marketing tool for you! Those who drive by you or even walking passed, you have got their attention too!  Plus all that work around you in the surrounding offices!

The list and opportunities go on and on…


Telephone: 

USA: (515) 300.6130 or (330) 366.6860



WE ARE IN THE NOW & KEEP YOU; IN THE KNOW…

Purchase Units

NOTE: Since we provision and ship right away there will be no refund on the activation fee. If you choose to cancel your subscription in the future, simply call our support line and return your GO units to us. We will issue a prorated refund of your monthly subscription fee once the unit has been received in our office.
 
These Are Our 50% Reduced Prices Until July 31st, 2017 
Purchase 1 Asirvia Go Unit - $25/mo* 
*Initial payment will include 1st and last month for 1 Asriva Go Unit plus the 1-time activation fee of $30.

Purchase 3 Asirvia Go Units - $49/mo* 
*Initial payment will include 1st and last month for 3 Asiriva Go Units plus the 1-time activation fee of $30.

Purchase 8 Asirvia Go Units - $99/mo* 
*Initial payment will include 1st and last month for 8 Asirvia Go Units plus the 1-time activation fee of $30. 



copyright 2017

Thursday, July 13, 2017

We Hit Marketing Pay Dirt!



We spoke about Proximity Marketing.


All SME’s have the opportunity to be in Brand Marketing, transmitting your company, services or location to all that pass within 100 yards of you, directly to the passerby’s mobile phone.  Their Smartphone receives your message and link directly to your secure website URL.

Even when driving your car from A to B, those that you pass are starting to know all about your company and services.

No matter what business, Bricks and Mortar, Food Truck, or selling at the Farmer’s Market, they know where to find you! 

Oh, real-estate companies think of the power of attracting the attention of potential buyers who stop by the house for sale, it hits their Smartphone and even plays a video tour of the property.

Restaurants and bars have we got the marketing tool for you! Those who drive by you or even walking passed, you have got their attention too!  Plus all that work around you in the surrounding offices!

The list and opportunities go on and on…


Telephone: (515) 300.6130 or (330) 366.6860

WE ARE IN THE NOW & KEEP YOU; IN THE KNOW…

Purchase Units

NOTE: Since we provision and ship right away there will be no refund on the activation fee. If you choose to cancel your subscription in the future, simply call our support line and return your GO units to us. We will issue a prorated refund of your monthly subscription fee once the unit has been received in our office.

These Are Our 50% Reduced Prices Until July 31st, 2017 

Purchase 1 Asirvia Go Unit - $25/mo* 
*Initial payment will include 1st and last month for 1 Asriva Go Unit plus the 1-time activation fee of $30.

Purchase 3 Asirvia Go Units - $49/mo* 
*Initial payment will include 1st and last month for 3 Asiriva Go Units plus the 1-time activation fee of $30.

Purchase 8 Asirvia Go Units - $99/mo* 
*Initial payment will include 1st and last month for 8 Asirvia Go Units plus the 1-time activation fee of $30. 









Wednesday, July 12, 2017

Recommended For But Not Limited To... Reach-out & Touch...

Recommended For But Not Limited To...





Storefront Businesses
Restaurants, salons, fitness clubs, and boutiques have one thing in common – they want to attract new customers. Imagine how amazing it would be to send a special offer to everyone walking by…straight to their Smartphone. Well, imagine no more – amazing is here.

Service Providers

From personal trainers to plumbers; from contractors to cleaners – your business is on the move, and your marketing should follow you.

Put a GO-Gathering Optimizer from CommSmart Global Group in your vehicle and everywhere you go, everyone around will know who you are and what you have to offer.

Network Marketers

Imagine the power you would have in your hand (literally) if you could share your product/company/opportunity with everyone around you in real time? Create a custom message, include a link to a video (for example) and fire it out! What if your team used this same technology to duplicate your success? The possibilities are endless!



www.go-gathering-optimizer.info
Telephone: (515) 200.7068 or (515) 300.6130
Email: go@commsmartglobalgroup.com

Gang Wars - The Failure of Enforcement Tactics and the Need for Effective Public Safety Strategies.

Gang Wars - The Failure of COMMUNITY/Enforcement Tactics 
and the Need for Effective Public Safety Strategies.
By Nick Ashton, CEO/CIO, CommSmart Global Group

It is the ability to fight insurgency and gangs with the full understanding that they are one and the same.  We have failed for too long and the proven approach of CommSmart's People is available now, worldwide.  The amassed information and expertise of the team is forever educating and enforcing the tactile abilities of countries, cities, and communities to reclaim their residential rights and live in safety once more.

Much has been written on this subject and due to lack of resources, nothing has followed through to alleviate the issues.  It is always stated, it is a lack of funding that causes the problem.  Maybe it is, but it is how you approach the gang issues and realize that it is more than money, it is the communities responsibility as well.

It is not just having a preconceived plan or collecting data to place in a report.  It is the ability to evaluate the issues, which have many differing elements on various levels and then reacting and enacting the formulated plan for the specific concerns that have been established. 

Having a vast tool chest with different scenarios in mind is the key.  Having individuals that care and meticulously plan the solution with their clients and community in mind is CommSmart's People’s modus operandi. 

With keen evaluation, the team is a full boots on the ground unit that accumulates chatter, social medium intelligence and analyzes with proprietary software and does not place it in a data silo, it lays out the plan of action and works hand-in-hand with the authorities to initiate the cleansing for the community to be transported back to normal, which they fully deserve.

The Justice Policy Institute stated: Fear has spread from neighborhoods with longstanding gang problems to communities with historically low levels of crime, and some policy makers have declared the arrival of a national and international gang “crisis.”

Yet many questions remain unanswered.
  • How can communities and policy makers differentiate between perceived threats and actual challenges presented by gangs?
  • Which communities are most affected by gangs, and what is the nature of that impact?
  • How much of the crime that plagues poor urban neighborhoods is attributable to gangs? And what approaches work to promote public safety?

The public face of the gang problem is black and brown, but whites make up the largest group of adolescent gang members. Law enforcement sources report that over 90 percent of gang members are nonwhite, but youth survey data show that whites account for 40 percent of adolescent gang members. 

White gang youth closely resemble black and Latino counterparts on measures of delinquency and gang involvement, yet they are virtually absent from most law enforcement and media accounts of the gang problem. The disparity raises troubling questions about how gang members are identified by police.

Most gang members join when they are young and quickly outgrow their gang affiliation without the help of law enforcement or gang intervention programs. A substantial minority of youth (7 percent of whites and 12 percent of blacks and Latinos) goes through a gang phase during adolescence, but most youths quit the gang within the first year. One multistate survey found that fully half of eighth-graders reporting gang involvement were former members. When former gang members cite reasons why they left the gang, they commonly mention high levels of violence and say that they just grew out of gang activity; only rarely do they cite fear of arrest or criminal penalties.

The record of law enforcement anti-gang efforts provides little reason for optimism. Media reports are full of stories about cities where crime goes up, a crackdown is launched, and crime goes down. But a review of research on the implementation of gang enforcement strategies—ranging from neighborhood-based suppression to the U.S. Justice Department Office of Juvenile Justice and Delinquency Prevention’s Comprehensive Gang Program Model—paints a very different picture. Findings from investigations of gang enforcement efforts in 17 jurisdictions over the past two decades yield few examples of success and many examples of failure.

The problems highlighted in the research include:
  • Lack of correspondence between the problem, typically lethal and/or serious violence, and a law enforcement response that targets low-level, non-violent misbehavior.
  • Resistance on the part of key agency personnel to collaboration or implementation of the strategy as designed.
  • Evidence that the intervention had no effect or a negative effect on crime and violence.
  • A tendency for any reductions in crime or violence to evaporate quickly, often before the end of the intervention period.
  • Poorly designed evaluations that make it impossible to draw any conclusions about the effect of an intervention.
  • Failure of replication efforts to achieve results comparable to those of pilot programs.
  • Severe imbalances of power and resources between law enforcement and community partners that hamper the implementation of “balanced” gang control initiatives.

The literature survey also yielded the following findings concerning typical gang enforcement initiatives:

Police gang units are often formed for the wrong reasons and perceived as isolated and ineffectual by law enforcement colleagues. A survey of 300 large cities found that the formation of gang units was more closely associated with the availability of funding and the size of the Latino population than with the extent of a local gang or crime problems. An in-depth study of four cities determined that gang units were formed in response to “political, public, and media pressure” and that “almost no one other than the gang unit officers themselves seemed to believe that gang unit suppression efforts were effective at reducing the communities’ gang problems.” Investigators found that gang officers were poorly trained and that their units became isolated from host agencies and community residents. The chief of one police department admitted that he had “little understanding of what the gang unit did or how it operated.” The authors observed that the isolation of gang units from host agencies and their tendency to form tight-knit subcultures—not entirely unlike those of gangs—may contribute to a disturbingly high incidence of corruption and other misconduct.

Heavy-handed suppression efforts can increase gang cohesion and police-community tensions, and they have a poor track record when it comes to reducing crime and violence. Suppression remains an enormously popular response to gang activity despite concerns by gang experts that such tactics can strengthen gang cohesion and increase tension between law enforcement and community members. Results from Department of Justice–funded interventions in three major cities yield no evidence that a flood of federal dollars and arrests had a positive impact on target neighborhoods. St. Louis evaluators found that dozens of targeted arrests and hundreds of police stops failed to yield meaningful reductions in crime in the targeted neighborhoods, even during the period of intense police activity. Dallas residents saw the incidence of “gang-related” violence fall in target areas but had little to celebrate because the overall violent crime numbers rose during the intervention period. Detroit evaluators reported initial reductions in gun crimes within two targeted precincts, but the apparent gains were short-lived: by the end of the intervention period, the incidence of gun crime in target areas was at pre-intervention levels and trending upward.

“Balanced” gang control strategies have been plagued by replication problems and imbalances between law enforcement and community stakeholders. Gang program models that seek to balance suppression activities with the provision of social services and supports have been piloted in Boston and Chicago with some success. But the results of attempts to replicate Operation Ceasefire and the Comprehensive Gang Program Model in other jurisdictions have been disappointing. Replications of the Ceasefire model in Los Angeles and Indianapolis produced no evidence that efforts to disseminate a deterrence message had changed the behavior of gang members. Meanwhile, replications of the Chicago model in five cities produced mixed results, with just two sites reporting reductions in participants’ violent behavior that approached statistical significance. Prevention and intervention appeared to lag far behind suppression efforts in the many sites. The Los Angeles Ceasefire evaluators concluded: “We suspect that the carrot side of these interventions will always lag far behind the stick side in spite of the best intentions that it does not do so unless some extraordinary efforts are made” (emphasis added). A recent analysis concluded that two-thirds of resources expended on gang reduction in Los Angeles have gone to suppression activities.

African American and Latino communities bear the cost of failed gang enforcement initiatives. Young men of color are disproportionately identified as gang members and targeted for surveillance, arrest, and incarceration, while whites—who make up a significant share of gang members—rarely show up in accounts of gang enforcement efforts. The Los Angeles district attorney’s office found that close to half of black males between the ages of 21 and 24 had been entered in the county’s gang database even though no one could credibly argue that all of these young men were current gang members. Communities of color suffer not only from the imposition of aggressive police tactics that can resemble martial law but also from the failure of such tactics to pacify their neighborhoods. One researcher argues that in Chicago, for example, a cycle of police suppression and incarceration, and a legacy of segregation, have actually helped to sustain unacceptably high levels of gang violence.  Sadly this is now entering an even worse period for Chicago and gangs and gang violence is increasing at a radical rate.

WE are in the NOW and
KEEP YOU; in the KNOW…


Call: +1 (515) 200.7068


Copyright 2017