Saturday, July 29, 2017

So What's The Time?

So What's The Time?
by Nicholas Ashton, CEO/CIO, CommSmart Global Group

Are we really concerned about time anymore?

Remember when you could sneak a peek at someone's watch on their wrist when in a meeting, without looking at your own?  Can't do that so much anymore with the black smartwatch faces, which you draw a blank from. Resulting in having to look at your own watch without during attention to your concerns on time.

Time was back in mid 70's, I had no idea that our computer company, ComputerMart was going to lead to such a career in this cyber world in such a manner.  Or in 1982 having the first dedicated email system with Commerical Databanks, using Texas Instrument 'Dumb Terminals' was going to lead to spammers and hackers wanting so much of our private information.

The precise changes in passwords to 'Device DNA', really forgetting to remember passwords as the computer or smart device does it for you.  It is all about 'Trusted Devices'.  Under our Netherlands company 'Red Tagged' we have made in-roads to secure us all.

Of course our crime/predictive analytics with our Risk Solutions Partner, LexisNexis is always at the forefront as is our Social media Interaction capabilities.  

Social is Local, do not forget it!  That is the heart of our symposiums, coaching and mentoring on the most underestimated finger & thumb activity on the planet!

Now, CommSmart Global Group has introduced a technology that we started on some 7 years ago, Low Emission Bluetooth that can transmit and receive for 100 yards or more.  Back then the beacon business was a pipe dream and could never have been cost effective.  Equipment was so expensive and out of reach for the mass market.  Now we can lease GO Beacons for little as 41 cents a day! You cannot mail a letter to one person for that!  

Yep, it is about time and timing!

Our GO Gathering Optimizer Beacon is the newest wave of information dissemination or advertising/information transference.  Fancy words for 'your'e never alone anymore'!  The ability to be transmitting from such a small device marketing information, which is received via Smartphones in their notification section, is unique, timely and more to the point, effective.

It is a Non-Invasive Notification (NIN) silent and does disappear after a while, so not to be aggravating to the smartphone user.

This is just the beginning of our capabilities and we shall be expanding over the coming months with other LE Bluetooth techniques.  

Exciting times you might say for global change from within a state that is known for corn, beef, and pork.  Yes, Des Moines, Iowa is at the heart of our business which spreads globally under the CommSmart Global Group umbrella.

Look at the time!  Must dash as sleep awaits me and a dream about our next project for success!

Telephone: (515) 300.6130

copyright 2017

Wednesday, July 26, 2017

Brevity = Wit: What Is The Ideal Push/Banner Notification Length?

Brevity = Wit: What Is The Ideal Push/Banner Notification Length?
by Nicholas Ashton, CEO/CIO, CommSmart Global Group

As you scratch your head into how to condense a message and thinking, why on earth did someone come up with this limited amount of characters?

It was Shakespeare’s Hamlet, the wordy Polonius stated, “brevity is the soul of wit.”

Paraphrasing or shortening statements for social media or mobile messaging has become the norm.  The essence of an engaging message lies in its concise wording and delivery. Or, brevity = wit.

How many characters of a non-invasive notification actually appear?
I recently decided to research with the social media team after a conversation with Don LaPlume, CEO, Asirvia, on how push notifications purify across social media and interact. The message’s cut off much sooner and more often than most people realize. 
Shortness is difficult, even for tall people!

This what CommSmart Global Group, a LexisNexis Risk Solutions Partner coaches and mentors on, the precise and concise communications ability in this oh-so-changed Finger & Thumb social world!

Benefit + Action in in 40 Characters

Here’s what concise messages around 40 characters look like that I found on the web:

Retail: "Members only: 20% off shoes. Shop now!" (38 Characters)

News: "BREAKING: DC homicide suspect in custody." (40 Characters)

Travel: "CHANGE: Flt 39 departing from gate C2." (38 Characters)

Now add our own for of GO Gathering Optimizer Passive Prospecting.

Marketing: “U Have Connected 2 GO Passive Marketing“

As you can see, it’s challenging to be accurate and meaningful in so few words. Which means it’s imperative that you capture your focused users’ attention up-front.

Non-Invasive Notifications (NIN) Best Practices

With hundreds of device types out there, and new changes to notifications, it makes sense to follow these best ‘Finger & Thumb practices:

  • Make your messages short
  • Frontload what’s important
  • Test on the devices that the majority of your audience use
Maybe, in our modern day context, brevity = successful non-invasive notifications instead … which is still under 40 characters.

We wonder what Polonius would think of that! 
No, it is not “Much Ado About Nothing!”

Think before you publish your banner headline as it is there for all to see.

Telephone: (515) 300.6130

Copyright 2017

Tuesday, July 25, 2017



Prospecting or getting the customer in the door to purchase your goods and services is all about attracting attention.  It takes time, effort and expense!

Not anymore!

Take a restaurant or food delivery service, people pass by and never know what they are missing, then you have the food delivery driver that goes from A – B into a neighborhood, grocery delivery, pizza, sandwiches, BBQ and pita bread etc.  They are passing by so many potential customers on their journey and then when they arrive at the delivery address the whole neighborhood does not even know you are there.

What if they were advertising to Smartphones on the journey and in the vicinity of the delivery?  You couldn’t afford it, so you think!



CommSmart Global Group, A LexisNexis Risk Solutions Partner, innovators data and information gathering has brought you cost effective passive marketing to Smartphones and your operation.

A simple key-fob sized beacon that is transmitting your message and a clickable URL to take the person to your website for more information or special offers.  Yes, the Smartphone in the palm of their hand has been non-invasively notified all about YOU!

You keep one at the place of business too, it tells Smartphones of those passing by all about you and garners attention and brings in additional business.  Not only to the foot traffic, the passing car drivers too!

The Go Marketing Tool radiates your message via Bluetooth to Smartphones within 100 yards of your business and whilst driving! 

You can’t buy a stamp to mail to one person for that price!

An open contract with the first and last month and small set-up fee and you are in the latest advertising technology that is taking your industry by storm. is where you find all the information, videos and a simple method of ordering.

We launched in London, Amsterdam and now Des Moines, why Des Moines you ask?   Simple, our CEO lives here and he believes in market potential, hence you might get a visit.

What are you waiting for?

Call (515) 300.6130 or Email:

Copyright 2017