Wednesday, July 26, 2017

Brevity = Wit: What Is The Ideal Push/Banner Notification Length?

Brevity = Wit: What Is The Ideal Push/Banner Notification Length?
by Nicholas Ashton, CEO/CIO, CommSmart Global Group

As you scratch your head into how to condense a message and thinking, why on earth did someone come up with this limited amount of characters?

It was Shakespeare’s Hamlet, the wordy Polonius stated, “brevity is the soul of wit.”

Paraphrasing or shortening statements for social media or mobile messaging has become the norm.  The essence of an engaging message lies in its concise wording and delivery. Or, brevity = wit.

How many characters of a non-invasive notification actually appear?
I recently decided to research with the social media team after a conversation with Don LaPlume, CEO, Asirvia, on how push notifications purify across social media and interact. The message’s cut off much sooner and more often than most people realize. 
Shortness is difficult, even for tall people!

This what CommSmart Global Group, a LexisNexis Risk Solutions Partner coaches and mentors on, the precise and concise communications ability in this oh-so-changed Finger & Thumb social world!

Benefit + Action in in 40 Characters

Here’s what concise messages around 40 characters look like that I found on the web:

Retail: "Members only: 20% off shoes. Shop now!" (38 Characters)

News: "BREAKING: DC homicide suspect in custody." (40 Characters)

Travel: "CHANGE: Flt 39 departing from gate C2." (38 Characters)

Now add our own for of GO Gathering Optimizer Passive Prospecting.

Marketing: “U Have Connected 2 GO Passive Marketing“

As you can see, it’s challenging to be accurate and meaningful in so few words. Which means it’s imperative that you capture your focused users’ attention up-front.

Non-Invasive Notifications (NIN) Best Practices

With hundreds of device types out there, and new changes to notifications, it makes sense to follow these best ‘Finger & Thumb practices:

  • Make your messages short
  • Frontload what’s important
  • Test on the devices that the majority of your audience use
Maybe, in our modern day context, brevity = successful non-invasive notifications instead … which is still under 40 characters.

We wonder what Polonius would think of that! 
No, it is not “Much Ado About Nothing!”

Think before you publish your banner headline as it is there for all to see.

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