Thursday, March 12, 2015

New Social Times, New Rules, Smarter Buyers!
Your Business Must Adapt or Die!
Is Your Company Ready?

The buyer of 5, 10, 20 or even 25 years ago has vanished and gone forever. 

You had better be in the same mode of change or the family business, which has grown substantially, which you created in the garage, or on a napkin, even in in the spare bedroom that you converted into an office, has not kept abreast of this shift in buyer behavior.  

Today’s active buyers have incredible access to more knowledge from more sources than ever before. They even ask questions, get answers, read reviews, do comparison shopping and actually converse with complete strangers all on the web, on their own terms and in their own time schedule. Look at the buying patterns of your own prospects and clients.  

More Lookers than Buyers!

Better than that, look at your own family's buying habits!  You cannot be closer to the facts than that!

It has nearly become a robotic world where the personal touch has gone.  The potential buyer is well armed with data about your company that you have forgotten about, never mind that you are the owner or CEO!

In these New Social Times, we must increase the potential of sales, the sales team and how the buyer can now consult with you on your products/services.

I saw a couple of quotes the other day on the Internet: 

“My old, tried-and-true sales strategy just isn’t working like it used to.”

“The traditional sales tactics we always used in the past don’t seem to get the same traction these days.”

I bet these words have ricocheted around your meetings like day old donuts!

All sound familiar? If it does, your sales team is not alone. Businesses everywhere are beginning to realize that they need to drastically change their sales and marketing strategies to survive.  To keep the business going and release the stress levels of these weekly meeting you have become to dread.

The naked reality of company life
Just a few facts that, year in year out, cost billions of dollars to companies around the world. Facts that are lethal to most SMEs.

Over and over I have met SME owners or managers who were not aware of these facts, had only a faint idea of them or thought that they most certainly did not apply to their own company!

Just a few of the initial facts about companies:
Of every 100 start-up companies, 75 go bankrupt in the course of the first 3 years and of the remaining 25, only 1 at best succeeds in becoming a successful medium-sized enterprise!

Of every 100 worldwide “perfect ideas” at the start-up time, 99 are doomed to disappear due to unexpectedly steep competition, a hostile takeovers or more commonly, bad, weak or non-existent foundations!

For every 100 companies in any vertical market niche, only a maximum of 5 can be found in the “LEADERS” area of Gartner’s Magic Quadrant! The remaining 95 are struggling hard every day to (at best) either “to get there” or “hang on”. 

In other words they “participate” in that market space but do not “influence” it (yet). For most of them it is much worse even than that ... they slowly die without realizing it until it is too late.

Our experience tells us that over 90% of our today’s SMEs do not have a proper detailed 5-year rolling business plan with the strategic and tactical choices and decisions for their operations!

Scary, isn’t it?

Some facts about people in companies

There is a short eBook by Steve Satterwhite based on a large study in North America by the famous GALLUP Organization that really blew me away! 

Here’s why: this study says ... that 63% of all employees are “not engaged” ... and ... 24% are “actively disengaged” in the company they work for!!!

By "Actively Disengaged", they mean people who aren't just unhappy at work. They're busy acting out their unhappiness. Every day, these workers undermine what their engaged co-workers are trying to accomplish. These are the people that come to work every day actively looking for ways to bring the organization down.

That's 1 person out of every 4 and of the remaining 3, 2 don't really care what happens with the company!!!

I believe you have got the picture!

Are you satisfied with your company’s sales performance?

If you answered yes, then skip this short 90 second presentation!

I am Max, the reason to drop in like this is, that I am more than happy to help you improve your sales performance. 

If you have the same commercial challenges like us, than I would like to suggest you take 90 seconds to watch the Salesmen4u video.

These have helped us to improve our sales performance letting us understand sales is not a gamble but a strategy. 

Because of this, we have the best sales team needed in these new social times.

Available in Europe and now in North America

Telephone: +1 (614) 655-1247

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