THE WHEELS HAVE FALLEN OF THE CORPORATE
INTRODUCTION & SALES CYCLE!
PEDAL POWER IS OUTDATED IN THIS INFORMATION
AGE…
by Nick Ashton, CEO/CTO, CommSmart Global Group of
Companies
Maybe you have forgotten
what a “Penny Farthing” was, it was a
strange looking bicycle with the front wheel larger than the other and
extremely tall. It stood out and could
be seen above all else. It is gone and
been replaced with what is thought is a far better mode of transportation, the
car, which now gets you from A to B on congested roads, frustrating you whilst
you make those mobile phones calls explaining why you are running late.
A lot of things have
changed, some for the good and others have just not kept pace. Culturally, sales and marketing has radically
changed in our selective process, it has slowed to a speed the tortoise can
beat each and every time. There are
those that rush to market and fail to understand their failure because of their
single mindedness. Others, which sadly are in the majority that think, if they didn’t
think of it first or invent it, it cannot be any good.
It is a deranged corporate world!
I am not saying it has to be
hyper-speed mode, I am saying that the pace of life itself dictates change in
analyzing, understanding and meeting the goals regarding what is being directed
at us, in a far more reasonable time frame.
The corporate world is entrenched in churning away at
such a slow speed!
Why?
Please do not answer, “Because that is the way we do it”! Decision making with all this information at
our fingertips has nearly come to a halt!
Time to procrastinate is gone!
There are others that are beating you to market hands down. They have embraced the Frugal Corporate Innovation
Approach! It does not have to be
their idea, they can partner and succeed in a cost and time effective manner.
What happened to a returned
phone call in a respectful time frame?
Stop hiding behind “Voice
mail”!
Last evening I received a
returned phone from the City of Columbus technology department, three weeks
after making the call! My attitude was
pure shock and surprise. I even had
called the Mayor’s office to find out if they knew what communications
was. I feel sorry for the guy who called
me, he is on lower rung of the communications totem pole and although I made an
appointment, I am cancelling, as the meeting will be a pure waste of time and
effort. Sad for you Columbus! You just missed out on a project that you
should be embracing.
The Chief Technology Officer
is too busy playing “I’m the Boss”
game and delegating what he thinks is trivial to his minions. Why?
That is now his status, “I do not
have to meet people, I can have others do that and waste other people’s time.”
Not mine!
On looking back on my
technology:
- Was successful in building and marketing micro-computers in 1976, all software had to be written and created back then, there was none!
- Innovated the first word processors that worked in English and Arabic on the same keyboard in 1981.
- Developed and marketed Email and had the first commercially successful methods back in 1982/83.
These innovations were
embraced with open arms by people of a different era.
Now, today, not just
innovation but trusted means to be communicating and not worrying who hacked
who today. Yes, we have means to protect
those that cannot think for themselves. We have made it simpler to access the
Internet, stop the hackers, phishers and man in the middle brutal attackers and
allow the IT department to do its job and not be the SWAT team, always fixing
hacking issues.
Our solutions work across
all platforms and devices, not just selective genres or operating systems.
Yes, Bring Your Own Device (BYOD)
concerns are a thing of the past!
Today, it is hurry-up and
wait! The wheels have fallen off the
sales and marketing cycle.
It seems that Plato knew
what he was talking about in ancient Greek times when he stated “Necessity is the mother of invention.” A need or problem encourages creative efforts
to meet the need or solve the problem. Little did he know it would grind to a screeching
halt in the corporate world!
Necessity has never been more relevant than today!
What is it that I am expecting?
It was Lord Nelson that
stated “That England Expects Every Man To Do His Duty”.
Let us substitute a few
words if we may:
“That Every C-Level Executive Is
Expected To Do His Duty of Care & Corporate Governance In A Timely Manner
For The Betterment/Protection of the Clients/Customers & Shareholders.”
Meaning, use all tools at
your disposal and those you must search for to improve the day to day running and protection of
your Brand!
Before you lose it!
Stop using Gatekeepers and People as barricades for Innovation. Open your mind, ears and eyes and see for
yourself what has transpired whilst you play with your Apple watch, iMac and
iPhone 6s.
There is much more to life
than an Apple core!
Start working on the
security and success of your company. If
you do not think these are serious times for productive action, resign! Let someone who has the forthrightness to
take the reins and lead from the front and not sitting on their rear!
WE ARE IN THE NOW AND KEEP YOU; IN THE KNOW...
Email: people@tracometry.com
Telephone: +1 (614) 655-1247
(We
do answer and return calls!)
Copyright 2015
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