THE WHEELS HAVE FALLEN OF THE CORPORATE INTRODUCTION & SALES CYCLE!
PEDAL POWER IS OUTDATED IN THIS INFORMATION AGE…
by Nick Ashton, CEO/CTO, CommSmart Global Group of Companies
Maybe you have forgotten what a “Penny Farthing” was, it was a strange looking bicycle with the front wheel larger than the other and extremely tall. It stood out and could be seen above all else. It is gone and been replaced with what is thought is a far better mode of transportation, the car, which now gets you from A to B on congested roads, frustrating you whilst you make those mobile phones calls explaining why you are running late.
A lot of things have changed, some for the good and others have just not kept pace. Culturally, sales and marketing has radically changed in our selective process, it has slowed to a speed the tortoise can beat each and every time. There are those that rush to market and fail to understand their failure because of their single mindedness. Others, which sadly are in the majority that think, if they didn’t think of it first or invent it, it cannot be any good.
It is a deranged corporate world!
I am not saying it has to be hyper-speed mode, I am saying that the pace of life itself dictates change in analyzing, understanding and meeting the goals regarding what is being directed at us, in a far more reasonable time frame.
The corporate world is entrenched in churning away at such a slow speed!
Please do not answer, “Because that is the way we do it”! Decision making with all this information at our fingertips has nearly come to a halt! Time to procrastinate is gone! There are others that are beating you to market hands down. They have embraced the Frugal Corporate Innovation Approach! It does not have to be their idea, they can partner and succeed in a cost and time effective manner.
What happened to a returned phone call in a respectful time frame?
Stop hiding behind “Voice mail”!
Last evening I received a returned phone from the City of Columbus technology department, three weeks after making the call! My attitude was pure shock and surprise. I even had called the Mayor’s office to find out if they knew what communications was. I feel sorry for the guy who called me, he is on lower rung of the communications totem pole and although I made an appointment, I am cancelling, as the meeting will be a pure waste of time and effort. Sad for you Columbus! You just missed out on a project that you should be embracing.
The Chief Technology Officer is too busy playing “I’m the Boss” game and delegating what he thinks is trivial to his minions. Why? That is now his status, “I do not have to meet people, I can have others do that and waste other people’s time.”
On looking back on my technology:
- Was successful in building and marketing micro-computers in 1976, all software had to be written and created back then, there was none!
- Innovated the first word processors that worked in English and Arabic on the same keyboard in 1981.
- Developed and marketed Email and had the first commercially successful methods back in 1982/83.
These innovations were embraced with open arms by people of a different era.
Now, today, not just innovation but trusted means to be communicating and not worrying who hacked who today. Yes, we have means to protect those that cannot think for themselves. We have made it simpler to access the Internet, stop the hackers, phishers and man in the middle brutal attackers and allow the IT department to do its job and not be the SWAT team, always fixing hacking issues.
Our solutions work across all platforms and devices, not just selective genres or operating systems.
Yes, Bring Your Own Device (BYOD) concerns are a thing of the past!
Today, it is hurry-up and wait! The wheels have fallen off the sales and marketing cycle.
It seems that Plato knew what he was talking about in ancient Greek times when he stated “Necessity is the mother of invention.” A need or problem encourages creative efforts to meet the need or solve the problem. Little did he know it would grind to a screeching halt in the corporate world!
Necessity has never been more relevant than today!
What is it that I am expecting?
It was Lord Nelson that stated “That England Expects Every Man To Do His Duty”.
Let us substitute a few words if we may:
“That Every C-Level Executive Is Expected To Do His Duty of Care & Corporate Governance In A Timely Manner For The Betterment/Protection of the Clients/Customers & Shareholders.”
Meaning, use all tools at your disposal and those you must search for to improve the day to day running and protection of your Brand!
Before you lose it!
Stop using Gatekeepers and People as barricades for Innovation. Open your mind, ears and eyes and see for yourself what has transpired whilst you play with your Apple watch, iMac and iPhone 6s.
There is much more to life than an Apple core!
Start working on the security and success of your company. If you do not think these are serious times for productive action, resign! Let someone who has the forthrightness to take the reins and lead from the front and not sitting on their rear!
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