So What's The Time?

So What's The Time?

by Nicholas Ashton, CEO/CIO, CommSmart Global Group

Are we really concerned about time anymore?

Remember when you could sneak a peek at someone's watch on their wrist when in a meeting, without looking at your own?  Can't do that so much anymore with the black smartwatch faces, which you draw a blank from. Resulting in having to look at your own watch without during attention to your concerns on time.

Time was back in mid 70's, I had no idea that our computer company, ComputerMart was going to lead to such a career in this cyber world in such a manner.  Or in 1982 having the first dedicated email system with Commerical Databanks, using Texas Instrument 'Dumb Terminals' was going to lead to spammers and hackers wanting so much of our private information.

The precise changes in passwords to 'Device DNA', really forgetting to remember passwords as the computer or smart device does it for you.  It is all about 'Trusted Devices'.  Under our Netherlands company 'Red Tagged' we have made in-roads to secure us all.

Of course our crime/predictive analytics with our Risk Solutions Partner, LexisNexis is always at the forefront as is our Social media Interaction capabilities.  

Social is Local, do not forget it!  That is the heart of our symposiums, coaching and mentoring on the most underestimated finger & thumb activity on the planet!

Now, CommSmart Global Group has introduced a technology that we started on some 7 years ago, Low Emission Bluetooth that can transmit and receive for 100 yards or more.  Back then the beacon business was a pipe dream and could never have been cost effective.  Equipment was so expensive and out of reach for the mass market.  Now we can lease GO Beacons for little as 41 cents a day! You cannot mail a letter to one person for that!  

Yep, it is about time and timing!

Our GO Gathering Optimizer Beacon is the newest wave of information dissemination or advertising/information transference.  Fancy words for 'your'e never alone anymore'!  The ability to be transmitting from such a small device marketing information, which is received via Smartphones in their notification section, is unique, timely and more to the point, effective.

It is a Non-Invasive Notification (NIN) silent and does disappear after a while, so not to be aggravating to the smartphone user.

This is just the beginning of our capabilities and we shall be expanding over the coming months with other LE Bluetooth techniques.  

Exciting times you might say for global change from within a state that is known for corn, beef, and pork.  Yes, Des Moines, Iowa is at the heart of our business which spreads globally under the CommSmart Global Group umbrella.

Look at the time!  Must dash as sleep awaits me and a dream about our next project for success!

www.commsmartglobalgroup.com

Email: time@commsmartglobalgroup.com

Telephone: (515) 300.6130

copyright 2017

Brevity = Wit: What Is The Ideal Push/Banner Notification Length?

Brevity = Wit: What Is The Ideal Push/Banner Notification Length?

by Nicholas Ashton, CEO/CIO, CommSmart Global Group

As you scratch your head into how to condense a message and thinking, why on earth did someone come up with this limited amount of characters?

It was Shakespeare’s Hamlet, the wordy Polonius stated, “brevity is the soul of wit.”

Paraphrasing or shortening statements for social media or mobile messaging has become the norm.  The essence of an engaging message lies in its concise wording and delivery. Or, brevity = wit.

How many characters of a non-invasive notification actually appear?

I recently decided to research with the social media team after a conversation with Don LaPlume, CEO, Asirvia, on how push notifications purify across social media and interact. The message’s cut off much sooner and more often than most people realize. 

Shortness is difficult, even for tall people!

This what CommSmart Global Group, a LexisNexis Risk Solutions Partner coaches and mentors on, the precise and concise communications ability in this oh-so-changed Finger & Thumb social world!

Benefit + Action in in 40 Characters

Here’s what concise messages around 40 characters look like that I found on the web:

Retail: "Members only: 20% off shoes. Shop now!" (38 Characters)

News: "BREAKING: DC homicide suspect in custody." (40 Characters)

Travel: "CHANGE: Flt 39 departing from gate C2." (38 Characters)

Now add our own for of GO Gathering Optimizer Passive Prospecting.

Marketing: “U Have Connected 2 GO Passive Marketing“

As you can see, it’s challenging to be accurate and meaningful in so few words. Which means it’s imperative that you capture your focused users’ attention up-front.

Non-Invasive Notifications (NIN) Best Practices

With hundreds of device types out there, and new changes to notifications, it makes sense to follow these best ‘Finger & Thumb practices:

• Make your messages short
• Frontload what’s important
• Test on the devices that the majority of your audience use

Maybe, in our modern day context, brevity = successful non-invasive notifications instead … which is still under 40 characters.

We wonder what Polonius would think of that! 

No, it is not “Much Ado About Nothing!”

Think before you publish your banner headline as it is there for all to see.

www.commsmartglobalgroup.com

www.go-gathering-optimizer.info

Email: go@commsmartglobalgroup.com

Telephone: (515) 300.6130

Copyright 2017

We have just put the ‘CENTS INTO MARKETING & INFORMATION RESTAURANTS & FOOD/GROCERY DELIVERY DIRECTLY TO SMARTPHONES’!

We have just put the ‘CENTS INTO MARKETING & INFORMATION RESTAURANTS & FOOD/GROCERY DELIVERY DIRECTLY TO SMARTPHONES’!

Prospecting or getting the customer in the door to purchase your goods and services is all about attracting attention.  It takes time, effort and expense!

Not anymore!

Take a restaurant or food delivery service, people pass by and never know what they are missing, then you have the food delivery driver that goes from A – B into a neighborhood, grocery delivery, pizza, sandwiches, BBQ and pita bread etc.  They are passing by so many potential customers on their journey and then when they arrive at the delivery address the whole neighborhood does not even know you are there.

What if they were advertising to Smartphones on the journey and in the vicinity of the delivery?  You couldn’t afford it, so you think!

YOU CAN FOR A LITTLE AS 41 CENTS A DAY PER UNIT!

EVEN A SMALL OPERATION CAN AT 52 CENTS A DAY!

CommSmart Global Group, A LexisNexis Risk Solutions Partner, innovators data and information gathering has brought you cost effective passive marketing to Smartphones and your operation.

A simple key-fob sized beacon that is transmitting your message and a clickable URL to take the person to your website for more information or special offers.  Yes, the Smartphone in the palm of their hand has been non-invasively notified all about YOU!

You keep one at the place of business too, it tells Smartphones of those passing by all about you and garners attention and brings in additional business.  Not only to the foot traffic, the passing car drivers too!

The Go Marketing Tool radiates your message via Bluetooth to Smartphones within 100 yards of your business and whilst driving! 

You can’t buy a stamp to mail to one person for that price!

An open contract with the first and last month and small set-up fee and you are in the latest advertising technology that is taking your industry by storm.

www.go-gathering-optimizer.info is where you find all the information, videos and a simple method of ordering.

We launched in London, Amsterdam and now Des Moines, why Des Moines you ask?   Simple, our CEO lives here and he believes in market potential, hence you might get a visit.

What are you waiting for?

Call (515) 300.6130 or Email: get-me-go@commsmartglobalgroup.com

Copyright 2017

Plan For Your Rise, Not Protect From the Fall...

Plan For Your Rise,

Not Protect From the Fall...

by Nicholas Ashton, CEO/CIO, CommSmart Global Group 

When the world economy is taking a solid dive, tanking, if you will, there is not a damn thing you can do about it, financially, marketing wise or by worrying about.  

It is wasted energy!  Come on, you cannot stop a runaway bus by standing in the middle of the road waving your arms!  It is a collective nightmare that we never plan for, or even want to think about.

You must!

Facts are facts and recessions are a part of life.  Some of us have seen many and survived, in fact coming out in better shape.  Others have given up, rolled over and cowered in a corner, expecting others to help them or give them a handout.

Yes, the world economy is in decline and you cannot blame anyone but yourself. Don't tell yourself it is the Chinese and Russians or the terror activities around the world, it is all about YOU!

Do not wait, all the indicators point to a sharp decline on all fronts.  Even the weather is working against the world and food will be in short supply unless we do what is right, now!  

No, I am not talking Global Warming, as Mother Nature will do whatever she pleases, whenever she wants!  Just one volcanic eruption or a series of forest fires screws up the carbon data records for decades and no matter what you attempt to put in place on carbon reclamation is not going to make one iota of difference.  Only line the pockets of the likes of Al Gore and his naysayers.

No matter what business you are in, 

the common denominator is the Internet!

Staggering as it might seem, we are all relying on the one connection between all of us, the Internet of Things, (IoT).  It is crippling all of us through the insecurity and our ability to work together to beat the cyber terrorist foes. Some by the way, young enough to be your grandchildren. 

The plan is in reality, an attack to maintain, stabilize and win this electronic war which has more fronts than you can imagine.  Each day, more and more devices are using this absurd gateway to each other with no real security in place.  The bigger picture is ignored and the bottom-line of the almighty profit keg blocks all other sensible thoughts.

Firstly, we must engage in an entryway that is a protection for all we do on the Internet.  A Dashboard, a secure and trusted gateway that assists you to be protected and have peace of mind.  

The human element of leaving windows and doors open or the light burning brightly, attracting all the cyber moths and miscreants is over!  

The key locking method of passwords and computer certificates are long gone, but you will not let go!  You Must!

Using your Smartphone both as a telephone and a browser must cease.  The conflict is simple and logical, the Hacker, Phisher, and Man in the Middle Brutal Attacker are gaining entry to your personal and corporate data via the Internet, which resides on your Smartphone.  

So, by separating the two, especially for corporate business will reduce the risk and the exorbitant costs of IT departments working around the clock to fix the cyber terrorist issues, that is, if they have a budget allocation from the C-Suite!

This will mean CHANGE!

It is not if these abilities exist, because they do, as we have developed them!  

It is which end of the battle do you wish to start?

Change and frustration cause more sleepless nights, broken marriages, partner dissolvements, increased alcohol and illegal drug sales then you want to know about.

The writing is on the wall, even on your device screens and you know that the media is hyping it all the way to the bank for rating leadership.  Even the politicians are talking loud, but not telling which end is up, as they do not want a Fear Factor to upset the proverbial apple cart.

Starting now will cost you far less in money terms, increase your security satisfaction for yourself, employees, customers, and clients.

So what will IT be?

WE ARE IN THE NOW AND 
KEEP YOU; IN THE KNOW...

WWW.COMMSMARTGLOBALGROUP.COM

EMAIL: INFO@COMMSMARTGLOBALGROUP.COM

TELEPHONE: +1 (515) 330.6130

COPYRIGHT 2017

How Can Public Safety Benefit From Using Proximity Beacons?

How Can Public Safety Benefit From
Using Proximity Beacons?

The beacon is a transmitter which sends its signal approximately 100 yards and enacts a messaging notification via Bluetooth and Google’s ‘Nearby’ technology to Smartphones.

For law enforcement specifically, this opens a plethora of possibilities of communicating whilst still in an area, as the beacon transmits all the time, no matter where it is.

Looking for witnesses has changed, we can now either place a device surreptitiously in an area which when changing the linked website will address an incident whilst looking for those tight-lipped witnesses and even have an anonymous tip segment included in the message sent to the phone as a notification.  

As it is a web page, graphics, pictures, descriptions, even video are timely sent to individuals who pass through the placement areas or who are passed by a patrol car that has a Proximity Beacon within it.

It is also community policing tool, broadcasting within a community.  Your campaigns throughout the year can be tied in.  “Responsible Drinking”, beacons can be placed in or near bars of concern.  Seat belt information in a parking lot. 

Having officers carrying this key fob size device at Events can be a great community outreach possibility too.

We spoke about Proximity Marketing in a specific sense, now let us look at general usage.

Go here, to our website and it is all explained in words and short videos.

All SME’s have the opportunity to be in Brand Marketing, transmitting your company, services or location to all that pass within 100 yards of you, directly to the passerby’s mobile phone.  Their Smartphone receives your message and link directly to your secure website URL.

Even when driving your car from A to B, those that you pass are starting to know all about your company and services.

No matter what business, Bricks and Mortar, Food Truck, or selling at the Farmer’s Market, they know where to find you! 

Oh, real-estate companies think of the power of attracting the attention of potential buyers who stop by the house for sale, it hits their Smartphone and even plays a video tour of the property.

Restaurants and bars have we got the marketing tool for you! Those who drive by you or even walking passed, you have got their attention too!  Plus all that work around you in the surrounding offices!

The list and opportunities go on and on…

So take a look and you can place your order right here or call us.

Telephone: 

USA: (515) 300.6130 or (330) 366.6860

Email: GO@commsmartglobalgroup.com

WE ARE IN THE NOW & KEEP YOU; IN THE KNOW…

Purchase Units

NOTE: Since we provision and ship right away there will be no refund on the activation fee. If you choose to cancel your subscription in the future, simply call our support line and return your GO units to us. We will issue a prorated refund of your monthly subscription fee once the unit has been received in our office.
 

These Are Our 50% Reduced Prices Until July 31^st, 2017 

Purchase 1 Asirvia Go Unit - $25/mo* 
*Initial payment will include 1st and last month for 1 Asriva Go Unit plus the 1-time activation fee of $30.

Purchase 3 Asirvia Go Units - $49/mo* 
*Initial payment will include 1st and last month for 3 Asiriva Go Units plus the 1-time activation fee of $30.

Purchase 8 Asirvia Go Units - $99/mo* 
*Initial payment will include 1st and last month for 8 Asirvia Go Units plus the 1-time activation fee of $30. 

Click Here To Place Your Orders

copyright 2017

We Hit Marketing Pay Dirt!

We spoke about Proximity Marketing.

Go here, to our website and it is all explained in words and short videos.

All SME’s have the opportunity to be in Brand Marketing, transmitting your company, services or location to all that pass within 100 yards of you, directly to the passerby’s mobile phone.  Their Smartphone receives your message and link directly to your secure website URL.

Even when driving your car from A to B, those that you pass are starting to know all about your company and services.

No matter what business, Bricks and Mortar, Food Truck, or selling at the Farmer’s Market, they know where to find you! 

Oh, real-estate companies think of the power of attracting the attention of potential buyers who stop by the house for sale, it hits their Smartphone and even plays a video tour of the property.

Restaurants and bars have we got the marketing tool for you! Those who drive by you or even walking passed, you have got their attention too!  Plus all that work around you in the surrounding offices!

The list and opportunities go on and on…

So take a look and you can place your order right here or call us.

Telephone: (515) 300.6130 or (330) 366.6860

WE ARE IN THE NOW & KEEP YOU; IN THE KNOW…

Purchase Units

NOTE: Since we provision and ship right away there will be no refund on the activation fee. If you choose to cancel your subscription in the future, simply call our support line and return your GO units to us. We will issue a prorated refund of your monthly subscription fee once the unit has been received in our office.

These Are Our 50% Reduced Prices Until July 31^st, 2017 

Purchase 1 Asirvia Go Unit - $25/mo* 
*Initial payment will include 1st and last month for 1 Asriva Go Unit plus the 1-time activation fee of $30.

Purchase 3 Asirvia Go Units - $49/mo* 
*Initial payment will include 1st and last month for 3 Asiriva Go Units plus the 1-time activation fee of $30.

Purchase 8 Asirvia Go Units - $99/mo* 
*Initial payment will include 1st and last month for 8 Asirvia Go Units plus the 1-time activation fee of $30. 

Click Here To Place Your Orders